http://www.autosavant.net/2007/07/after-te...lallys-one.html
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Igor
After Ten Months On the Job, Mulally’s “One Ford” Becomes Reality
www.Autosavant.net | By Igor Holas |07.23.2007
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This is a rendering of the upcoming 2008 Ford Falcon from Australia. Under the “One Ford” strategy, the Falcon architecture will be developed into a full range of cars including the next Mustang.
Over past month, weeks, and days, there has been a series of announcements of future product from Ford:
- Ford will begin selling its new sub-compact, the Fiesta, in US in 2009; the concept of this car will be revealed in Detroit next winter. The car is practically identical to a new generation of the Fiesta in Europe, and will be assembled in Brazil
- The Ford Focus will be all new in 2011, built on a new global platform, and assembled in Wayne, Michigan
- The Focus-based Kuga and C-Max will be introduced in the U.S. in 2011 or 2012
- The Fusion and the Mondeo will be merged into a single project in their next generation, forthcoming in 2012 or 1013
- The Australia-only inline 6 cylinder engine will be replaced by the US-assembled Duratec 3.5l and 3.7l V6 engine, starting in 2010
- Ford will develop a full line of rear-wheel drive vehicles, such as Mustang, Falcon, Crown Victoria, and Explorer on a new global platform developed in Australia. The first vehicles on this new platform should appear in 2012
There are some interesting common themes among these introductions, the most obvious one being the global scope of each one of them. Every one of the announcements above makes Ford’s lineup more global, unifying models and platforms and engines. All of these introductions fall in line with the new mantra brought to the company by Alan Mulally: One Ford. Under this philosophy, managers are made to think of the Ford brand globally as a single global brand, instead of conglomerate of similar, yet unrelated local Ford brands. Under this philosophy, Ford now has a single product development department, with sections for each market, and under this philosophy, Ford is changing significantly, and changing for the better.
MORE AT LINK: http://www.autosavant.net/2007/07/after-te...lallys-one.html
Igor