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Discussion Starter #1
Chevrolet dumps Cavalier name

By Rick Kranz
Automotive News / June 01, 2003

DETROIT -- Chevrolet will abandon the Cavalier name when it redesigns the car for the 2005 model year. The front-wheel-drive car is expected to be called the Cobalt, say dealers who saw the car last month at a Chevrolet event. Cobalt is a metallic element widely used in alloys.

General Motors wants to start fresh with a new name because the company eroded the Cavalier's brand image with high rebates and cheap leases. For example, the 2003 Cavalier carries a $3,000 rebate, which expires today, June 2.

"I can confirm that it will have a new name, but I can't confirm that name," says Tom Wilkinson, Chevrolet's director of communications.

The new car will be developed on GM's fwd Delta architecture. Dealers who saw it last month say the car does not resemble the 2003 Saturn Ion, the first Delta car.

Dealers say the car's front end adopts the division's family look, with a wide, chromelike horizontal bar featuring Chevrolet's bow tie.

The car's market position is expected to be the same as the Cavalier's, although the new vehicle will have more standard equipment. Sources say the 2005 car line will have several models: base, LS, LT, SS, all with naturally aspirated engines. The supercharged SS will produce about 220 hp.

"The supercharged SS will be a low volume, kind of a halo car for the Cobalt brand," an industry source says. "It is really aimed at the import tuner crowd."

Chevrolet has used the Cavalier name since 1981.
 

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Originally posted by biker16:
The supercharged SS will produce about 220 hp.

"The supercharged SS will be a low volume, kind of a halo car for the Cobalt brand," an industry source says. "It is really aimed at the import tuner crowd."
<font size="2" face="Verdana, Arial">grumble grumble grumble ford grumble grumble left in the dust grumble
 

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hey biker, do u work for car and driver or something. you know all thats going on in the automotive industry! its amazing
 

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Discussion Starter #4
do you guys like the new name? Cobalt?
 

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Originally posted by FocusOnPunk:
grumble grumble grumble ford grumble grumble left in the dust grumble
<font size="2" face="Verdana, Arial">Well lets see what ford can pull out of their hat...hopefully they haven't been sitting on their hands
 

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chevy's drivetrain was never their weak point. hopefully the fit and finish of the car will be well above the current line, and they put freakin' independent rear suspension on the things!
 

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Now why cant ford do that with our focus', then we wont have to go spend all that money to add it on, just put it in the monthly payments.


Obviously they know what a succss the focus is, why cant they just spruce it up a bit.
 

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and Focus is a good name? haha...ok

i think Cobalt is a cool name. and better than numbers or letters


now if it doesn't look like utter ass then they might have a winner. especially with the SS verision


[ 06-02-2003, 09:22 PM: Message edited by: ZX3_Phocus ]
 

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Actually,im really used to the name Cavalier.im not to partial to the name Cobalt.maybe just unleashing it as a new car period it might be better,but knowin' the name Cobalt replaces Cavalier will be weird.
ok,im rambling,
 

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Theres a big oops someone did at GM HQ...its suppostly the Cobolt. Doesnt look too bad but reminds me of a Civic Coupe or ZX2
 
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