Re: Ford Europe Cancels \"Next Focus\" investment
What does this mean?
It means Ford of Europe has decided to cut excess capasity to the bare minimum. The 3rd focus plant would have been genk, it would have reduced demand on the the primary focus plant in Saalarious, germany, which is now running 3 shifts and making more than 430,000 foci per year. the second focus plant in spain is a overflow plant, primarily makes the Ford Ka, but also makes the Fiesta, mazda2, and the focus. at this point all Ford plants in europe can make any car except the large slow selling Mondeo, Genk, was and will make the next mondeo and The next Galaxy which will be based on the next Mondeo.
Europe like the US, is in a recession and car sales are being fed by incentives. Ford of europe lost, $750 million in the first months of 2003. Without any high profit SUVs they can't sustain the incentives. The prifitabilty of Ford of Europe rests with the Focus C-Max if it is a sucess ford will make money. the issue 16 months form now will be whether Ford can make enough new C1 focuses and C-Maxs to meet demand. I doubt that they can, without the 3rd plant. they save 250 million now but will loose how much later? How long can you run a plant at 125% capasity? how will ford add more premium models like the Capri and C-max 4X4, without excess capasity? where will volvo source there Fiesta based S30 if Ford can't make it?
It will be interesting to See how this pans out.
What does this mean?
It means Ford of Europe has decided to cut excess capasity to the bare minimum. The 3rd focus plant would have been genk, it would have reduced demand on the the primary focus plant in Saalarious, germany, which is now running 3 shifts and making more than 430,000 foci per year. the second focus plant in spain is a overflow plant, primarily makes the Ford Ka, but also makes the Fiesta, mazda2, and the focus. at this point all Ford plants in europe can make any car except the large slow selling Mondeo, Genk, was and will make the next mondeo and The next Galaxy which will be based on the next Mondeo.
Europe like the US, is in a recession and car sales are being fed by incentives. Ford of europe lost, $750 million in the first months of 2003. Without any high profit SUVs they can't sustain the incentives. The prifitabilty of Ford of Europe rests with the Focus C-Max if it is a sucess ford will make money. the issue 16 months form now will be whether Ford can make enough new C1 focuses and C-Maxs to meet demand. I doubt that they can, without the 3rd plant. they save 250 million now but will loose how much later? How long can you run a plant at 125% capasity? how will ford add more premium models like the Capri and C-max 4X4, without excess capasity? where will volvo source there Fiesta based S30 if Ford can't make it?
It will be interesting to See how this pans out.