I am going to focus on Cars because that is the asian strength and the big 3 weakness.
Ford needs more product, alot more product. the days of one model selling in huge volumes are gone, the new relity is that this is an age of Parity, the differnce between most vehicle is subjective, no one makes a bad car anymore. One must become focused on the market's needs and exploit market trends. lower more profitable volume matched with flexible platforms and Flexbile manufacturing.
My lineup
<ul type="square">
Cars
Fiesta: 3 door and 5 door
Focus: sedan, wagon, 3 and 5 doors, coupe, cabrio, and coupe convertable.
Futura: Sedan, Hatch, Coupe, Wagon, and coupe convertable.
427/Falcon: sedan, and (wagon)?
500: Sedan
Fairlane: sedan and wagon
sports cars
mustang: notchback, convertable, Fastback, hardtop convertable.
Tbird: hardtop convertable, coupe
Forty Nine: coupe convertable
GT: ? GT
MPVs
C-Max
Freestar: SWB and LWB
Transit: SWB, MWB, LWB, and 3 heights, line of gas V8s and Diesel I4s and V6s FWD and RWD.
Transit Connect: SWB and LWB, 2 heights.
CUV
Fusion:
Futura CUV:
Freestyle:
SUV
Eco sport:
EX: softtop 2 door.
Escape: 3 door and 5 door, sport trac
Explorer: 2 door, 4 door, sport trac
Exepedition: 2 door bronco and 4 door
expedition XL: 4 door and sportrac
Pick up
Courier: FWD and AWD.
Ranger: regular, super, and crew cab.
F-Series: as is.
Ford Diesel
Focus: 2.0 TDCi
Futura: 2.0 TDCi
Fairlane: duratorq 2.7 V6 TDCi
C-max: 2.0 TDCi
Windstar: 2.7 V6 TDCi
Transit: 2.0 and 2.7 FWD 2.7 TDCi, 4.5 and 6.0 powerstroke.
Transit connect: 2.0 TDCi
Futura CUV: 2.0 or 2.7 TDCi
Freestyle: 2.7 TDCi
Escape: 2.0 TDCi
Explorer: 2.7 TDCi
Expedition: 4.5 powerstroke
expedition XL: 4.5 and 6.0 powerstroke
Ranger: 2.0 and 2.7 TDCi
F Series: 2.7 TDCi, 4.5 and 6.0 powerstroke
[/list]
This is a relitivly cheap, but expansive lineup
It uses only 6 Unibody platforms( B???, C1, Futura, 500, D2C and Transit) and 2 Truck platforms (F-Series and explorer).
Ford needs more product, alot more product. the days of one model selling in huge volumes are gone, the new relity is that this is an age of Parity, the differnce between most vehicle is subjective, no one makes a bad car anymore. One must become focused on the market's needs and exploit market trends. lower more profitable volume matched with flexible platforms and Flexbile manufacturing.
My lineup
<ul type="square">
Cars
Fiesta: 3 door and 5 door
Focus: sedan, wagon, 3 and 5 doors, coupe, cabrio, and coupe convertable.
Futura: Sedan, Hatch, Coupe, Wagon, and coupe convertable.
427/Falcon: sedan, and (wagon)?
500: Sedan
Fairlane: sedan and wagon
sports cars
mustang: notchback, convertable, Fastback, hardtop convertable.
Tbird: hardtop convertable, coupe
Forty Nine: coupe convertable
GT: ? GT
MPVs
C-Max
Freestar: SWB and LWB
Transit: SWB, MWB, LWB, and 3 heights, line of gas V8s and Diesel I4s and V6s FWD and RWD.
Transit Connect: SWB and LWB, 2 heights.
CUV
Fusion:
Futura CUV:
Freestyle:
SUV
Eco sport:
EX: softtop 2 door.
Escape: 3 door and 5 door, sport trac
Explorer: 2 door, 4 door, sport trac
Exepedition: 2 door bronco and 4 door
expedition XL: 4 door and sportrac
Pick up
Courier: FWD and AWD.
Ranger: regular, super, and crew cab.
F-Series: as is.
Ford Diesel
Focus: 2.0 TDCi
Futura: 2.0 TDCi
Fairlane: duratorq 2.7 V6 TDCi
C-max: 2.0 TDCi
Windstar: 2.7 V6 TDCi
Transit: 2.0 and 2.7 FWD 2.7 TDCi, 4.5 and 6.0 powerstroke.
Transit connect: 2.0 TDCi
Futura CUV: 2.0 or 2.7 TDCi
Freestyle: 2.7 TDCi
Escape: 2.0 TDCi
Explorer: 2.7 TDCi
Expedition: 4.5 powerstroke
expedition XL: 4.5 and 6.0 powerstroke
Ranger: 2.0 and 2.7 TDCi
F Series: 2.7 TDCi, 4.5 and 6.0 powerstroke
[/list]
This is a relitivly cheap, but expansive lineup
It uses only 6 Unibody platforms( B???, C1, Futura, 500, D2C and Transit) and 2 Truck platforms (F-Series and explorer).