Ford Focus Forum banner

Production-Ready Ford Fiesta ST Debuts at 2012 Geneva Motor Show

6.6K views 107 replies 32 participants last post by  GrndZero  
#1 · (Edited)
Image


Production-Ready Ford Fiesta ST Debuts at 2012 Geneva Motor Show

  • Dynamic new Ford Fiesta ST unveiled as a production-ready model at the 2012 Geneva Motor Show and confirmed for introduction in the UK in the first half of 2013
  • New Fiesta ST is powered by a 1.6-litre EcoBoost engine that delivers 180PS – 20 per cent more power than the previous model – accelerates 0-62mph in less than seven seconds and can reach a top-speed of 136mph plus
  • Class-leading driving dynamics delivered by enhanced Torque Vectoring Control system, specially-tuned chassis and three Electronic Stability Control settings – all tested extensively at Germany’s world-famous NĂĽrburgring Nordschleife
  • Ford remains open to introducing the high-performance small car to North America for the first time, following a positive response to the five-door Fiesta ST concept at the 2011 Los Angeles Auto Show

GENEVA, Switzerland, March 5, 2012 – Ford Motor Company is unveiling the new production-ready Fiesta ST at the 2012 Geneva Motor Show in advance of the performance hatchback going on sale in the UK in the first half of 2013.

Customers have clamoured for a new Fiesta ST since the last model in 2008. The all-new model will take Fiesta ST performance to a new level. The numbers tell the story: 180PS 1.6-litre EcoBoost, 240Nm of torque, 0-62mph in under seven seconds, and top speed of more than 136mph. At the same time, the EcoBoost technology delivers a 20 per cent reduction in CO2 emissions compared with the previous Fiesta ST.

Developed by Ford’s Team RS, the new Fiesta ST delivers significant ride-and-handling improvements through the introduction of a specially tuned chassis that sits 15mm lower than the standard Fiesta; Ford’s enhanced Torque Vectoring Control system; and three Electronic Stability Control modes. The technologies were put to the test over 5,000 kilometers of driving on Germany’s Nürburgring Nordschleife.

“We believe Ford customers will be blown away by the new Fiesta ST, and not only by the exhilarating performance but by the styling and specification, too. This dynamic new hot-hatch is undoubtedly our best Fiesta ST to date,” said Jost Capito, Ford’s director of Global Performance Vehicles.

The high-contrast interior features unprecedented levels of equipment and specification to suit the sporting driver, with standard Recaro sports seats appearing in a Fiesta ST for the first time.

It also will be equipped with MyKey, which allows owners to limit performance and ensure activation of safety features for when less-experienced drivers use the vehicle; and SYNC, Ford’s voice-activated in-car connectivity system. A new bold and dynamic exterior design drives home the high performance message and features the latest Ford design signatures including a large trapezoidal grille.

The new Fiesta ST was engineered using Ford’s global Performance Car DNA and developed by Ford Team RS, the European arm of the company’s Global Performance Vehicles group. The experience of the engineering team in working with Ford’s motorsport partners to develop the Fiesta RS WRC, Fiesta Rallycross and Racing Fiesta vehicles, also proved invaluable for developing the new Fiesta ST.

With production of the new Fiesta ST confirmed for Europe, Ford also remains open to introducing the high-performance small car to other regions, including North America for the first time following a highly positive response to the five-door Fiesta ST concept that made its North American debut at the 2011 Los Angeles Auto Show.

“We’re delighted to be bringing a new generation Fiesta ST to our European enthusiasts in 2013 and we’ll have more to say about our plans for other markets in the near future,” said Capito. “With the Fiesta ST joining the new Focus ST, we will again be able to deliver a choice of affordable small performance cars that are designed to deliver a unique blend of stand-out styling and dynamic on-road performance with true practicality for everyday use.”
 
#3 ·
Torque Vectoring Control system? Is that some kind of marketing BS code for "Ford too cheap to put in a real limited slip differential AGAIN"? Please tell me that car has an MTX-75 in it so I can a throw a Torsen into it and ditch the electronic nannies.
 
#15 ·
Well, there we have it. :lol:

I have an idea for the people of [FJ], and I'm serious. We're all extremely frustrated with Ford. Even I, one of the staunchest Ford supporters on this board, have come close to reaching my wit's end at this point. Why don't we all concentrate our complaint energies on writing Ford letters? Sure, posting it all on a forum the company openly watches is a good idea, but it's clearly not enough. If a bunch of fan mail could save the Mustang, then I'd venture to guess that a bunch of fan mail could stand to bring us a car that already exists.

I'll be starting my draft this week. I'd hate to see Ford make Lisa Schroeder a liar in reference to her flat statement that both the Focus and Fiesta would be truly "global" cars. They're doing a bang-up job of it now. That would be another bridge burned between Ford and their loyal enthusiasts. As far as I see it, there are really only three people with Ford's executive branch that I can say I respect at this point. If they're fighting half as hard to bring the world and the American market these awesome cars that the company has the capabilities of building as they say they are, it is a complete travesty that they are not being heard.

I'm really not sure what it will take at this point, but I think letters and e-mails to Ford are the next logical step. I'm going to find a way to contact Mr. Mulally directly. S*** rolls downhill.
 
#20 ·
I'll never understand that way of thinking. (I am not arguing that the 3-door doesn't look better than the 5-door. I agree that 3-doors look better than 5.)

However, if given the choice between not getting the ST at all, or getting one with 5-doors, I'd still happily own one.

And I'd make sure to mention how much fun it is at every given opportunity purely to cheese-off all you 5-door haters too.
 
#28 ·
I do have to wonder if they realize how many sales they'll lose to cars like the Mini, Scion, Fiat, VW etc because so many of us just want a small, fun, three door sporty car?
What was the three door to five door Focus SVT sales split for the years both were available?

I prefer the 3 door by a wide margin, but I am not going to claim this is a bad way to go for Ford without some data. My taste is rarely in line with the majority.
 
#33 ·
So in their last attempt at this market, the three door outsold the five door two to one. Yet even with the Focus ST being available to hold down the five door sector, they are leaving the USA without a three door. That makes no sense to me.
 
#36 ·
Personally, I don't see what all the hand-wringing is about. If you don't like a car, don't buy it. Let market forces do what they do naturally.

I've NEVER seen ANY car that people agree 100% on, even exotics that cost hundreds of thousands of dollars and can accelerate and stop faster than most people have the talent to exploit. But, people want what they can't have. It's just human nature.

Buy what you want. Drive it. Forget about everything else.
 
#37 ·
might come here = wont come here. Ford gave us that exploring other potential markets when the first RS came out, we know how that went lol. I hope im wrong though
 
#43 ·
I called Ford headquarters today, and spoke to a marketing representative by the name of "Ben". By the sounds of it, Ben was aware of FocalJet and the small car sector from a Ford enthusiast's standpoint. When I explained my frustration and the frustrations of thousands of my cohorts, he assured me that he understood; and let me know that our collective voice was, in fact, being heard at Ford. He frankly seemed a bit frustrated himself. Now, this could have been a bunch of skillful crap, but he did give me some good tips on how to put a bug in Ford's corporate ear.

What he urged me to do was to contact Ford through the following two outlets:
http://social.ford.com/
http://media.ford.com/

When I mentioned to Ben that I knew the key reason that the '94 Mustang ever made it into existence was fan mailing, he immediately knew what was up. While he did not have the authority to pass on personal email addresses, Ben assured me that the social and media sites are very closely followed by the company's marketing and product development team. I personally suggest that anyone who wishes for a 3-door variant of the Fiesta here in America contact Ford through those two sites. I think the most prudent move at this juncture would be to appeal to Ford from not only a personal standpoint, but also from a more pragmatic, broad marketing-centric veiwpoint. Let them know that it's not only the enthusiasts that would want the car.

I really think that if we concentrate our frustrations on being collectively productive in the quest for a 3-door hot hatch offering here in the States, we could have a legitimate shot at moving the waters. It's still early in Fiesta's game, folks; and we're not dealing with the same people who pulled this ten years ago. The higher-ups at Ford are a sharper, younger group than the ladies and gents who were calling the shots a decade ago, and I think a fresh, new approach to appealing to their sensitivities will yield much better results this time around.
 
#46 ·
Are my posts invisible? We could try concentrating our energies we use to argue over whether or not this is a pressing matter on actually trying to get the car here. I just posted the idea on social.ford.com. When it makes it onto the site, I will post a link to the idea in this thread and ask everyone to vote for it an comment on it.