Funny my friend just went up to Quebec and was telling me that she saw these Echo hatches and that she wants one. Well I always thought that if Toyota wanted a "youth appeal" car, they should have launched the Yaris/Vitz instead of the Echo/Platz version from the start. The one we ended up with looks like some weird commuter car and costs an arm and a leg for any options (folding rear seat is an option!) I tested one and although it was OK, I realized that with all the options it would be within the same range as a lower end Corolla and not a whole lot better MPG.
But then again are the Canadians getting the Scion? Maybe the Echo hatch would have competed with the aX too much.