Per Automotive News, via Autoblog:
Ford's Fields says F-Series will stay #1
Posted Jan 9th 2007 10:15AM by Frank Filipponio
Filed under: Trucks/Pickups, Ford
Bring it on! Ford Motor Co. president of the Americas Mark Fields says that Ford's F-Series pickups will continue to be America's favorite truck, despite Toyota's new Tundra and GM's resurgence with their new Sierra and Silverado. And that wasn't a shot at the competition, rather a pledge to stay one step ahead and keep improving their benchmark pickups. Talking about the new Super Duties, he explained that the refreshed F-250, F-350 and new F-450 are good examples of that commitment. Ford's pickup sales were down almost 12 percent last year, but the whole truck market was down almost 10. And Fields admitted 2007 might not be much better, because of economic concerns, he admitted that new entries in the field could get people thinking trucks again, which can only help all of the contenders.
So, once again, all they care about is the truck market. Can't lose the precious truck market.... what will we do if we don't sell trucks? Oh noez!
Ford's Fields says F-Series will stay #1
Posted Jan 9th 2007 10:15AM by Frank Filipponio
Filed under: Trucks/Pickups, Ford
Bring it on! Ford Motor Co. president of the Americas Mark Fields says that Ford's F-Series pickups will continue to be America's favorite truck, despite Toyota's new Tundra and GM's resurgence with their new Sierra and Silverado. And that wasn't a shot at the competition, rather a pledge to stay one step ahead and keep improving their benchmark pickups. Talking about the new Super Duties, he explained that the refreshed F-250, F-350 and new F-450 are good examples of that commitment. Ford's pickup sales were down almost 12 percent last year, but the whole truck market was down almost 10. And Fields admitted 2007 might not be much better, because of economic concerns, he admitted that new entries in the field could get people thinking trucks again, which can only help all of the contenders.
So, once again, all they care about is the truck market. Can't lose the precious truck market.... what will we do if we don't sell trucks? Oh noez!
:rock:
