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Detroit auto show attendance drops again

1.5K views 15 replies 13 participants last post by  CrUziN4L  
#1 ·
Attendance was down for the fourth consecutive year at the North American International Auto Show, which concluded Sunday.
By Sunday, 705,226 people had attended the 2007 show during the time the show was open to the press, industry and public. Sunday's attendance of 88,647 was not enough to push the overall figure over last year's show, which drew 759,310 visitors. In 2003, the show broke records with 838,000 people.
http://www.detnews.com/apps/pbcs.dll/article?AID=/20070122/AUTO04/701220361/1149/
 
#3 ·
BUR_ZX3 said:
why would people pay to be disappointed?

:dunno:


Seriously... if motor city can't roll out to the car show... that does not bode well for the new-car market.
Truthfully, I think it coincides with the large population loss there in the last few years. Jobs and people are leaving Michigan so it only makes sense that something like this would have a lower attendance.
 
#5 ·
The LA Auto Show had lower than usual attendance (which can be somewhat attributed to the change in date, plus the lack of marketing this year, I'll give you), as did San Diego, I'm willing to bet that New York, Chicago and Dallas will follow suit.

Face it: Americans are having trouble with cars lately.

'Meth, I think you're right to an extent. Auto Shows still exist because people like to touch and smell the cars.
 
#6 ·
BUR_ZX3 said:
'Meth, I think you're right to an extent. Auto Shows still exist because people like to touch and smell the cars.
Ohh i completely agree, and i'm one of those people. Its just alot of others hate the huge crowds and they can get most of the info short of touchy feely on the net. So to alot of them going to the show is unnecessary, sad really.
 
#7 ·
Taken from the posted article which mentions the weather,economy and the internet which can account for some of the drop in attendance this year:

Last Monday's ice storm, along with the state's economy, affected overall attendance, said Bob Thibodeau Jr., senior co-chairman of the show.

Even so, Thibodeau said organizers were pleased with attendance. They were also thrilled that the show got exposure in 62 countries through various media outlets and an estimated 100 million people viewed the show over MSN's auto Web site.

"That really beams the auto show all over the world," Thibodeau said.
 
#8 ·
I usually went twice a year. So thats two less now that I moved to Philly. The only reason I went last year was because it got me out of work and I was actually looking to buy a car.

They have been re-hashing the displays year after year. The number of concepts last year was way down and most of the US car makers do not show up with their full offering. Jeep had 4 Wranglers on display last year and not one was the 4 door. Even the models are starting to look old and busted.
 
#9 ·
its Ford's fault, right?:p


yeh i think it just coincides with the media coverage over the net, many websites issuing full video of every segment.

I didn't go to the NYIAS last year because there was nothing to be seen, but you better believe it I'll be there this year...specifically trying to ignore photos posted because of that.

-chris
 
#10 ·
BUR_ZX3 said:
The LA Auto Show had lower than usual attendance (which can be somewhat attributed to the change in date, plus the lack of marketing this year, I'll give you), as did San Diego, I'm willing to bet that New York, Chicago and Dallas will follow suit.

Face it: Americans are having trouble with cars lately.

'Meth, I think you're right to an extent. Auto Shows still exist because people like to touch and smell the cars.
i've been going to the SD Auto Show since i moved here in 96, and i can say that one reason it gets smaller is that the show itself gets smaller. i remember the first couple years, the show was so big it took multiple floors just to cover the new car models. now the whole thing is on one stinkin' floor and you're done in about 2 hours.

of course, after going to the LA auto show and seeing how they do, i'm that much more dissappointed in our auto show.

Mike
 
#12 ·
I think people in Michigan have become depressed about the auto industry in general, and don't feel like going to look at products from companies who have let them down. Its not Ford's fault, its just the state of industry. Suppliers move south, manufactures move away, tool and die shops close, dealers go out of buisness, and people become depressed.
 
#13 ·
I hate be a downer and all but the overall economy pretty much sucks right now. Car sales and home sales have stagnated greatly.

Folks are hunkering down with what they have, except the uberrich.

I don't recall a time in my life when there've been so many choices in supercars.
 
#15 ·
Thameth said:
Ohh i completely agree, and i'm one of those people. Its just alot of others hate the huge crowds and they can get most of the info short of touchy feely on the net. So to alot of them going to the show is unnecessary, sad really.
The other aspect is that an autoshow is where you can look at all the cars up front without any pressure from a salesperson.

I know attendance was down when I hit the show this past Saturday. Like others have said, the entire region (Windsor, Detroit, etc.) is in a slump due to restructuring and cost cutting by the domestic manufacturers. Plus, every year the car companies themselves are cutting back on their displays and advertising. So, why go to a show when there are no more goodies (like keychains, lanyards, CDs) when all some companies do is have you fill in your name for a "contest" or set up computer kiosks?

Still, I love going. I even did the Click & Park thing too. I'm looking forward to next year already.
 
#16 ·
yeh i can't wait for the NYIAS.

they ALWAYS have sooo many other events going on besides basic car manufacturers. But you really have to pick your days to go tho, in NY they get rediciously packed