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SVT PROGRAM UPDATE
Purpose
The following information is being provided to help dealers plan their 2004MY (model year) SVT sales strategies.
Background
The recent introduction of the new F-150 and the upcoming replacement of the Mustang have generated inquiries from customers and dealers regarding plans for SVT derivatives of these new models.
SVT Product Cycle Plan
2004MY will be the last year of production for the current generation of SVT products, including the Cobra, Lightning and SVT Focus. 2004MY production of all three products will end during the second quarter of the 2004 calendar year. There will be no 2005MY versions of the Cobra, Lightning or SVT Focus. The rollout of the next generation SVT Mustang Cobra and SVT F-150 Lightning will begin with the 2006MY. At this time there are no plans to introduce a replacement for the SVT Focus. Information on the 2006MY SVT products will be released at a later date.
SVT Dealer Program
Although there will be no SVT vehicles produced for the 2005MY, the SVT dealer program will be in place and operational to meet service and other needs of current SVT customers. Dealers will continue to receive SVT support, including the SVT InfoCenter (1-800-FORD-SVT), www.svt.ford.com and merchandising materials. The SVT Premium Service program and the SVT Owners Association will remain operational, and SVT will continue to maintain a presence at enthusiast events. Information on dealer enrollment for the 2006 MY SVT program will be communicated at a later date.
Standard Launch Timing
The SVT versions of the next generation products are on a standard development and launch timing plan—they have not been delayed. The actual timing of SVT derivatives is driven by the timing of the vehicle programs on which they are based. The timing of the 2006MY SVT products is consistent with past practice.
Future SVT Programs
The level of unique engineering and content in SVT vehicles has been increasing virtually every year since SVT was created. Indeed, the change to new platforms and assembly facilities for the new F-150 and Mustang will make these programs the largest and most complex in SVT's history. However, these outstanding new platforms will provide the opportunity to enhance not only the performance, but also the quality, craftsmanship, and overall refinement of the SVT product lineup. This, along with the unique expertise SVT has developed in over ten years of operation, will ensure the next generation of SVT products will be the most exciting ever, and will continue to dominate the performance landscape for many years to come.
We encourage you to share this information with your sales and service teams and with your SVT customers. If you have any questions, please contact the SVT InfoCenter at 1-800-367-3788 (1-800-FORD-SVT). However, please remember that that we are unable to release any information on 2006MY SVT products at this time.
SVT PROGRAM UPDATE
Purpose
The following information is being provided to help dealers plan their 2004MY (model year) SVT sales strategies.
Background
The recent introduction of the new F-150 and the upcoming replacement of the Mustang have generated inquiries from customers and dealers regarding plans for SVT derivatives of these new models.
SVT Product Cycle Plan
2004MY will be the last year of production for the current generation of SVT products, including the Cobra, Lightning and SVT Focus. 2004MY production of all three products will end during the second quarter of the 2004 calendar year. There will be no 2005MY versions of the Cobra, Lightning or SVT Focus. The rollout of the next generation SVT Mustang Cobra and SVT F-150 Lightning will begin with the 2006MY. At this time there are no plans to introduce a replacement for the SVT Focus. Information on the 2006MY SVT products will be released at a later date.
SVT Dealer Program
Although there will be no SVT vehicles produced for the 2005MY, the SVT dealer program will be in place and operational to meet service and other needs of current SVT customers. Dealers will continue to receive SVT support, including the SVT InfoCenter (1-800-FORD-SVT), www.svt.ford.com and merchandising materials. The SVT Premium Service program and the SVT Owners Association will remain operational, and SVT will continue to maintain a presence at enthusiast events. Information on dealer enrollment for the 2006 MY SVT program will be communicated at a later date.
Standard Launch Timing
The SVT versions of the next generation products are on a standard development and launch timing plan—they have not been delayed. The actual timing of SVT derivatives is driven by the timing of the vehicle programs on which they are based. The timing of the 2006MY SVT products is consistent with past practice.
Future SVT Programs
The level of unique engineering and content in SVT vehicles has been increasing virtually every year since SVT was created. Indeed, the change to new platforms and assembly facilities for the new F-150 and Mustang will make these programs the largest and most complex in SVT's history. However, these outstanding new platforms will provide the opportunity to enhance not only the performance, but also the quality, craftsmanship, and overall refinement of the SVT product lineup. This, along with the unique expertise SVT has developed in over ten years of operation, will ensure the next generation of SVT products will be the most exciting ever, and will continue to dominate the performance landscape for many years to come.
We encourage you to share this information with your sales and service teams and with your SVT customers. If you have any questions, please contact the SVT InfoCenter at 1-800-367-3788 (1-800-FORD-SVT). However, please remember that that we are unable to release any information on 2006MY SVT products at this time.
